The article "Software Marketing" talks about all the advantages of using RSS and Atom feeds and how emailing is losing its effectiveness within companies. Even though some companies still use the email newsletters, to accommodate to customers more companies are adding the RSS and Atom feeds to their Web sites.
The article talks about weblog, and how very similar it is to the functionality of RSS news feeds. Blogger, owned by Google, maintains a heavily linked network of weblogs, ensuring additional exposure within the blogging community.The article also mentions FeedBurner services if you are wanting your news feed to support the common flavors of both RSS and Atom. Using FeedBurner's technology, your SmartFeed is capable of supplying your news in Atom format. By forcing all your subscribers to use only your SmartFeed URL allows you to maintain and monitor accurate usage statistics through FeedBurner.
The company RB Garage RSS feed provides you with the latest press releases and announcements from the REALbasic developer community. This company stays true to its site and is hosted by Blogger.http://www.mactech.com/articles/mactech/Vol.21/21.02/BroadcastWithRSS/index.html
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